What Do Taylor Swift and Cosmo Kramer Have in Common?

And what can you learn from it?

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Why does America follow Taylor’s every move? Why did Cosmo become a staple in a wildly successful sitcom? Why should you care?

I believe that learning from the success of others is beneficial. Lessons in leadership or tips on how to generate positive interactions are oftentimes found through those who do these things well. So what can you learn from Taylor Swift and Cosmo Kramer that will add value to your daily life?

Most people wouldn’t make an immediate connection between a modern young musical icon and a gallivanting jittery fictional character, yet I think they have something in common that we can all learn from.

They both share something that is often talked about, but rarely personified: charisma. 

Think about the last time Taylor Swift received some sort of recognition. What words come to mind when you think about her response?





Taylor shows emotion in a way that allows others to feel it with her. Her excitement feels like your excitement, and the reason is two-fold.

First, her actions are often big, maybe even toeing the line of “over-the-top.” She doesn’t hide her excitement. She doesn’t act like she’s used to it. She allows her emotions to flow freely.

Second, her emotions feel genuine (whether they are or not).

I’ve often thought about what it would be like to win as many awards as Taylor Swift. The girl has 20 Billboard Music Awards, 16 American Music Awards, 7 Grammys, etc. To be honest, at some point, it wouldn’t be surprising anymore. It would still be cool to win them, but I probably wouldn’t give the wide-eyed, open-mouthed look of someone who had just been asked, “Will you marry me?”

But Taylor does. Why? Because any one of Taylor’s fans around the world dreams about winning one of those awards, and when Taylor wins, she acts exactly how one of them would act if they happened to win; this is what I meant by, “her excitement feels like your excitement.” Her genuine emotions allow you to relate to her on a personal level. Even if she gets accustomed to being famous and winning awards, she allows us to continue to enjoy it with her.

So how do these things relate to Cosmo Kramer?

If you’ve ever watched Seinfeld, picture Kramer stepping into Seinfeld’s apartment (If you haven’t watched it, click here). He never walked in to nonchalantly say, “What’s up?” He would fling the door open, eyebrows raised, excitement in his eyes. Even when his plans were outlandish, most of America would have loved to have Kramer as a friend.

He shows the same charismatic traits as Taylor Swift. His actions could be described as over-the-top and his emotions feel very genuine.

So what can you learn?

The next time you have a conversation with someone, think about the perception they have of you. Do you seem interested, present, and attentive or do you seem bored, distracted, and indifferent? If the words you come up with are not the most flattering, look to add a little charisma to your day-to-day interactions.

Charisma is not just a word to describe extroverts. Anyone can add charisma to their personality by making genuine emotional connections to those with whom they come into contact.

So get out there, because as Cosmo Kramer said:

“I’m out there…and I’m loving ever minute of it!”

For more articles like this one, feel free to follow me on Twitter.


About kwillkom

Founder, keynote speaker, author at Action Packed Leadership. I'm on a mission to help young people become the best version of themselves.

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